Clothing the practice: Community building, sportification and commodification in CrossFit and parkour
De Benedittis, M & Carmoletto, R. F.
International Journal of Fashion Studies
Tipo de publicación
Artículo de revista
Apparel; boundary-making; commodification; community-building; informational capital; sportification
Relying on empirical data from two research projects on CrossFit and parkour, and adopting mixed methods (enactive ethnography, participant observation, online survey and social media analysis), this article aims at evidencing the role of apparel and gear in some processes engendering a transformation of the two practices. We investigate the making of boundaries – internal and external to the practices – that furnish ways of belonging to practitioners, focusing on how the processes of sportification and commodification are involved in these different ways of belongingness. We link these general processes to their connections with clothing, accessories and their material and symbolic use, showing how informational capital is at stake in this