top of page

Clothing the practice: Community building, sportification and commodification in CrossFit and parkour


De Benedittis, M & Carmoletto, R. F.



International Journal of Fashion Studies

Tipo de publicación

Artículo de revista



Palabras clave

Apparel; boundary-making; commodification; community-building; informational capital; sportification


Relying on empirical data from two research projects on CrossFit and parkour, and adopting mixed methods (enactive ethnography, participant observation, online survey and social media analysis), this article aims at evidencing the role of apparel and gear in some processes engendering a transformation of the two practices. We investigate the making of boundaries – internal and external to the practices – that furnish ways of belonging to practitioners, focusing on how the processes of sportification and commodification are involved in these different ways of belongingness. We link these general processes to their connections with clothing, accessories and their material and symbolic use, showing how informational capital is at stake in this


bottom of page